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Early Prime Day deals live this week — 4K TVs from $99, $249 iPads and more


The march to Prime Day has officially begun. From now until July 11, Amazon is launching early Prime Day deals with discounts on TVs, kitchen appliances, fashion and more.

It’s a big deal and it can be confusing because some of the items on sale today may be cheaper on Prime Day. I’ve been covering retail holidays for over 10 years and Prime Day is no different than any other fancy holiday. Yes, there will be plenty of great deals for Prime members, but there will also be plenty of mediocre deals.

So I’m going through the best early Prime Day sales this week and rounding up the best deals going on right now. These are deals on devices we’ve tested or items that are always at low prices.

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