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Sony Introduces New BRAVIA XR X90L Series with Exclusive Gaming Combo Offer


Sony India has unveiled its latest premium budget BRAVIA XR X90L series of TVs, featuring the next generation XR Cognitive Processor. The highlight of this launch is the exclusive combo offer aimed at gaming enthusiasts. Sony is providing a special discount of up to Rs.24,000 when customers purchase a BRAVIA XR TV from the FY23 XR range along with the popular PS5 gaming console. The offer is scheduled to begin on July 1, 2023.

Sony Bravia XR X90L features

The BRAVIA XR X90L series is available in three screen sizes: 75 inches, 65 inches, and 55 inches. These TVs are powered by the XR Cognitive Processor, which mimics the functioning of the human brain, understanding how people see and hear. This is achieved by dividing the screen into multiple zones and identifying the focal point in the picture, replicating the natural human focus on specific areas.

The X90L series incorporates a Full Array LED panel as well as advanced technologies such as XR Contrast Pro Booster, XR Triluminos Pro, and XR Clear Image. The individual LEDs in multiple zones enable precise contrast adjustments, resulting in deep blacks, vibrant brightness, and a wider color gamut. XR Contrast Booster ensures the best light balance across the screen, delivering vivid highlights and deep shadows.

To further enhance the viewing experience, the new Bravia series includes 4K Upscaling and XR Motion Clarity technologies. These features eliminate motion blur, ensuring a smooth 4K experience even during fast-paced scenes.

Audio Sony Bravia XR X90L

Sound quality in the X90L series is taken care of by advanced technologies such as XR sound systems with Multi-Sound Audio and XR Surround with 3D upscaling all around. The Multi-Sound Acoustic system uses sound-positioned tweeters to ensure that high-frequency sounds come from the correct position on the screen, precisely matching the action on the screen. X-Flat speakers with Dual Bass Reflex deliver multi-dimensional sound that is powerful and clear. XR Surround technology provides 3D surround upscaling, creating a cinematic sound format similar to Dolby Atmos, even with content that does not support Dolby Atmos. BRAVIA XR signal processing technology guarantees an immersive sound experience that adds depth and realism to the entire viewing experience.

The X90L series is designed to adapt to different environments and includes features such as Ambient Optimization, Light Sensor, and Acoustic Auto Calibration. Ambient Optimization adjusts picture brightness according to room lighting conditions, ensuring the best viewing experience in any setting. The Light Sensor intelligently detects the viewer’s position and maximizes sound accordingly, offering a sound experience as if someone were sitting directly in front of the TV.

Sony Bravia XR X90L Gaming

For gaming enthusiasts, the X90L series offers seamless integration with the PS5 gaming console. The PS5 automatically recognizes the BRAVIA X90L and chooses the best HDR setting for the TV accordingly. With Auto HDR Tone Mapping, the HDR settings are immediately optimized during the initial setup of the PS5 console, ensuring that vital details and colors are visible in high-contrast scenes. The TV automatically switches to Game mode to minimize input lag and improve responsiveness during gameplay. When watching movies on Playstation 5 consoles, the TV switches back to standard mode to focus on picture processing for more vivid scenes. With Auto Low Latency Mode in HDMI 2.1, the X90L recognizes when a console is connected and powered up, automatically switching to low latency mode.

To accommodate the preferences of gamers, the X90L series includes an easy-to-use Game Menu. This feature allows users to customize their settings, such as enabling or disabling VRR (Variable Refresh Rate) or Motion Blur Reduction, with quick access. The Game Menu also offers the ability to increase brightness in dark areas using the black equalizer, making spots and opponents easily visible. In addition, users can choose from six types of cross-hairs for precise aim.

Sony Bravia XR X90L price in India

The Bravia X90L series comprises three models: the XR-55X90L priced at Rs 139,990, the XR-65X90 priced at Rs 179,990, and the XR-75X90L with pricing and availability yet to be announced. The XR-55X90L and XR-65X90L models are available for purchase at all Sony Centers, major electronic stores, and e-commerce portals in India.

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