New Delhi: The Broadcasting and Digital Foundation of India, a body representing television broadcasters in India, re-elected K Madhavan, Punit Misra, I Venkat and Rajat Sharma to the Board at its 24th annual general meeting (AGM) on Tuesday.
Others on the board include Rahul Joshi, Aroon Purie, NP Singh, Nitin Nadkarni, Punit Goenka, R. Mahesh Kumar and Gaurav Banerjee. The foundation’s office bearers include K Madhavan as president, Rajat Sharma as vice president (news and current affairs), Rahul Joshi as vice president (government and regulatory affairs) and Punit Misra as treasurer.
In the meeting of the board of directors of the IBDF that followed the AGM, John Brittas and Kevin Vaz were jointly elected to the board.
“Despite the ongoing geopolitical issues such as the Russian invasion of Ukraine and the crisis in the Middle East due to the Israel-Hamas war and accompanying economic volatility, the Indian economy in general and the media and entertainment industry in particular have performed well. great resilience,” Madhavan said at the event.
“India has embarked on a digital transformation journey with 868 million broadband users in India, and within a year of launch, 5G services have been rolled out across 97% of India’s cities, making a threefold increase in internet speeds. Connected TV continues to grow and 90% of TV sets sold in India are smart TVs,” he said.
Madhavan pointed out that the year 2023 will be a defining year for the Indian M&E industry and the revenue from digital advertising is expected to exceed that of traditional media. Referring to the penetration of linear TV in the country, he said that with 900 channels, linear TV continues to enjoy an unrivaled audience of 900 million viewers and is the largest media platform in India.
“Unlike other developed markets, there is significant growth potential for linear TV as one-third of Indian households do not have access to television. It will require the collective capacity of IBDF members to connect the remaining 100 million families to our pool,” he said.
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Updated: 31 October 2023, 06:44 PM IST
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