New ‘crunch cancellation’ technology cancels the ‘crunch’ of a crisp while gaming | Gaming | Entertainment
New “crunch cancellation” software has been developed – to remove the sound of the bump when wearing headphones. Created by software developer Dylan Fashbaugh, the AI-driven technology listens out for someone’s voice, and separates it from a snack crunch.
When users eat down the microphone, it “cancels” the smile while maintaining the voice sound – meaning people can hum without making a sound.
“Doritos Silent”, the world’s first AI-augmented “silent” tortilla chip technology, has been in development for six months, analyzing more than 5,000 crunch sounds.
Users can now download the software from the brand’s website, and use computer headphones for free. Once installed, you simply turn it on, and it can work with any software that supports voice chat.
It follows a study of 2,000 adults, which found that 46 percent dislike the sound of other people eating. More than a third (35 per cent) feel someone else distracts them from a crunchy snack – and 41 per cent feel self-conscious about making too much noise when enjoying a crunchy snack themselves .
The issue is particularly prominent among players, as a separate poll found that 35 percent claim that the sound of someone’s snickering bothers them.
And 29 per cent went so far as to say it affects their performance, while 18 per cent reckon they want to log out – with 47 per cent naming crisp eaters as the worst offenders.
But eating and gaming go hand in hand, with 86 percent of gamers claiming to snack while playing.
Technology would enable people working from home to deal with crisps when they call in – if they wanted to.
Dylan Fashbaugh, of Smooth Technology, said: “I jumped at the chance to create the first ever “silent” tortilla chip.
“As a player myself, I can testify that nothing puts me off my game more than the sound of someone else munching on a tasty snack.
“After testing more than 5,000 crunch sounds, and carefully training the software to remove the sound, this launch means that everyone will be able to enjoy Doritos, while canceling the crunch .”
Of the 2,000 players surveyed, by OnePoll, 36 percent said they often eat while gaming – rising to 44 percent of 18-24 year olds.
More than a quarter (29 per cent) were distracted by the sounds of other people’s snacks, claiming it affects their performance or prevents them from playing well – and 15 per cent believed it from their colleagues too.
A Doritos spokesperson said: “It’s been hard to keep this one quiet, but we’re finally able to reveal the launch of our “Cruelty Cancel” technology.
“We know the nation loves the satisfying crunch of our tortilla chips, but listening to someone else’s enjoyment can be distracting.
“That’s why we set out to develop the first ever AI-enhanced “silent” snack – and after months of expert development, people all over the country can press down on a microphone without making a sound.”
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