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World Cup final: India Vs Australia: With shots & deliveries, companies ready for World Cup Final


New Delhi | Kolkata: As India play Australia in the World Cup final on Sunday, companies are making big plans to capitalize on peak cricket mania, with the weekend shaping up to be a mini-festival after Diwali .

Bars and restaurants are creating Bleed Blue shots and Shami and Virat menus along with consumer promotions. Delivery platforms have asked companies to increase supplies of soft drinks and snacks in anticipation of an increase in demand as fans gather at homes to watch the final together. Theaters, clubs and condominiums are hosting live performances. India’s official blue jersey supplier Adidas has expanded points of sale to general merchandise stores to meet unexpectedly high demand. TV brands and retailers say sales of big screen sets have increased by 40% since the post-Diwali period last year.

“Instamart has seen a rise in orders from both metros and small towns for match day essentials like chips, snacks, cool drinks, the Indian jersey and other grocery items,” said a spokesperson for fast food and grocery delivery platform Swiggy with ET. Instamart is sending out free coasters with QR codes along with orders, which consumers can scan to get discounts and offers.

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