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Mercedes, Audi witness record sales as festive season boosts demand for luxury cars

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With more Indians buying luxury cars this festive season, Mercedes and Audi saw record sales during the festive period. Both the luxury carmakers have launched record units this festive season.

After witnessing sluggish demand throughout the year, India’s luxury car industry is optimistic about making some profits in the ongoing festive season, reported PTI.

From Onam to Diwali, this year’s festive season was better for luxury carmakers compared to last year. Increased demand led to improved sales due to strong consumer sentiment, multiple new car launches, and an attractive portfolio, Mercedes-Benz India Managing Director Santosh Iyer told PTI.

“We saw record deliveries during Dussehra, Dhanteras and Diwali which shows the enthusiasm of the customers,” he noted.

Positive industry outlook for 2024 amid risk of supply chain disruption

Mercedes Benz MD expressed his confidence in the industry for the rest of the year and said his company will experience record sales this year.

However, supply chain disruptions will continue to be a challenge for the industry, affecting the production and availability of SUVs, especially the GLC.

“We continue to have a positive outlook on the industry, expecting record sales this year. However, we are predicting supply chain-related disruptions to continue in the coming months as well,” he said.

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Updated: 19 November 2023, 03:35 PM IST

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